Our story
Built with intention. Driven by purpose.
Lumapharm was created by three women with a clear mission: to elevate professionals in the aesthetics industry and reshape what growth can look like when it’s led with intention.
The founders
Three perspectives. One vision.
Lisa, Melissa, and Sabah didn’t build Lumapharm from theory. They built it from years of firsthand experience — across sales, clinic ownership, and operations — giving the company a perspective that bridges what happens inside the treatment room with what drives performance behind the scenes.
Lisa Santos
Founder & CEO
Sabah Shaikh
Co-founder & President
Melissa Ferraro
Co-founder & COO
Early days
They didn't wait for the right moment, they built it.
When they launched, there was no existing client base. Only a vision and the willingness to build from scratch. Every account was earned through direct outreach. Every order handled personally. In the early days, they fulfilled every role themselves — giving them an unfiltered understanding of what it truly takes to grow a business.
Through that process, one thing became clear: the industry wasn't lacking products — it was lacking intention behind them. Lumapharm was built around that principle.
How we work
We don't chase trends.
We find what's missing.
At its core, the company is a global distributor with a highly selective approach—focused on identifying and introducing advanced aesthetic solutions that serve a clear purpose. Rather than following trends, Lumapharm seeks out brands that fill gaps in the market—whether through innovation, clinical performance, or more strategic price positioning.
Sourcing is not passive—it’s deliberate. The founders travel internationally, attend leading industry events, and work directly with manufacturers to evaluate potential partnerships. Every product is personally tested and undergoes a structured onboarding process before being introduced to clinics, ensuring it meets both performance expectations and business viability.
THE Growth
From 500 sq ft to a North American platform.
Today, Lumapharm directly maintains relationships with 14 global brands, bringing carefully curated solutions into the Canadian market—many of which are not widely accessible elsewhere.
From its early days in a 500 sq ft space, the company has grown into a 15,000+ sq ft operation, supporting over 30,000 spas and clinics across Canada and beyond, with a presence in both Etobicoke and Miami.
But scale has never been the goal — impact has.
A strategic partner, not just a supplier.
Having worked closely with thousands of clinics, Lumapharm understands the mechanics behind sustainable growth. The company's role extends beyond distribution — providing partners with the insight, structure, and support needed to strengthen their offerings, improve performance, and build long-term success.
This is driven through three core principles:
THE Growth
Personal at the core.
Lumapharm's identity is deeply personal. While building the business, the founders were also raising families, navigating the same pressures and priorities as many of the women they work with today. That shared experience informs how the company shows up: with empathy, understanding, and a genuine commitment to supporting women in a predominantly female-led industry.
Lumapharm operates with the mindset of a boutique: prioritizing relationships, intention, and quality over volume or scale. It is not driven by corporate structure, but by a belief in meaningful partnerships and long-term value.
Today, Lumapharm stands as both a distributor and a strategic partner: connecting clinics to the right products, and equipping them to succeed with them.
